Callia Flowers
Crave Cupcakes
Justine Ma
Makeway
Mallory Tolcher
Scents By Fay
Small Town Boys
Studio S
The Give & Grow

WNBA Goods presented by Amex is a retail platform designed to promote and empower Canadian female entrepreneurs. A limited-edition, unique assortment of WNBA-themed merchandise from nine women-founded or owned Canadian small businesses is now available for purchase.

These entrepreneurs embody the strong and fearless spirit of the WNBA. We’re thrilled to support them ahead of the upcoming WNBA game featuring the Los Angeles Sparks and Seattle Storm in Edmonton, AB.

A portion of proceeds from the sales of all items will be donated to the Canada Basketball Foundation (CBF) supporting growth for girls and women through basketball programming.

Callia Flowers

WNBA-inspired bouquet and modern vase with WNBA League Pass subscription.

Callia Flowers

Callia Flowers (callia.com) is a proudly female-founded flower company delivering an exceptional floral experience across Canada.  Callia's commitment to quality with fresh, hand-tied, bouquets packed with love in luxury boxes and delivered to your door has won them a loyal following of customers.  Featured on CBC’s Dragons' Den in 2019 and 2021, their five-star experience has expanded into weddings, events and other gifting -- a Canadian success story celebrating tens of thousands of special moments and relationships every year.

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Crave Cupcakes

Slam Dunks! basketball-shaped sugar cookies and classic vanilla confetti buttercream.

Crave Cupcakes

Crave exists to help people connect.  With from-scratch baking, using family recipes, Crave produces quality baking as scrumptious and special as the people who share it.  Co-Founders, Jodi and Carolyne, are sisters who grew up on a farm in High River, AB, where they were taught to bake by their grandmothers, mom, and aunts, who passed down not only their talents, but values of quality, honesty and integrity. Our team is a group of women and men (ok, it's mostly women) who believe in celebrating the little things, working hard, supporting one another, and baking the best cupcakes (and cookies) in the world!

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Justine Ma

Four-pack of basketball-inspired greeting cards and card with WNBA pin.

Justine Ma

Justine Ma is an Edmonton, Alberta based creative, specializing in hand lettering. Justine thrives with bright, happy colours, her family, her community, city and earth. She believes in the power of love and kindness and that there is always a way to give back to others – always committed to doing her part in building a community of inclusivity, equity and authenticity.

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Makeway

“It’s Just Basketball” unisex hoodie and water bottle.

Makeway

Co-founded by Shelby Weaver and Abby Albino, both long-standing members of Toronto’s basketball community, Makeway is North America’s first standalone sneaker and streetwear boutique for women, by women.

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Mallory Tolcher

Laser-cut acrylic backboards with blossom motif and floral basketball rim fine art prints.

Mallory Tolcher

Mallory Tolcher is an interdisciplinary artist specializing in sculpture and installation. Her work explores the nuances and quiet moments of sport and athletics through a female lens. Drawing inspiration from fashion and basketball culture, Tolcher balances softness and strength through a variety of mediums such as flowers, textiles, wood, and metal. Her work has been exhibited across Canada and internationally, installed in women-owned businesses such as The Sports Bra and Makeway, and has been featured in various sports publications and media sources such as Sportsnet, Canada Basketball, Flagrant, Overseas and CBC Sports.

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Scents by Fay

Candles featuring the WNBA logo crafted out of solid cement and glass.

Scents by Fay

I'm Fay, owner and creator of Scents by Fay. After a decade as a dental hygienist, my love for working with my hands led me to pursue my passion in entrepreneurship. During the pandemic, I turned a hobby into a business, creating unique and versatile candles and home decor pieces with high-quality, clean and natural ingredients. I'm grateful for the support that has allowed me to pour my heart into what I do every day.

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Small Town Boys

Bespoke handbags constructed out of WNBA jerseys and basketballs.

Small Town Boys

Small Town Boys is the brainchild of two chronically online small town girls; fusing the minds of two best friends into one of a kind, hand made and sustainably driven accessories. Founded in 2022, Small Town Boys represents individuality through bold colours, playful prints, and a tongue in cheek sense of humour. Each collection is inspired by the designers' shared sense of playfulness and their unique backgrounds.

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Studio S

WNBA concrete court tray, four-pack of concrete coasters and concrete sneaker.

Studio S

Influenced by urban landscapes, STUDIOS., a Toronto-based brand that specializes in crafting utilitarian yet visually appealing items using industrial materials, particularly concrete. The creator, Sylvia, purposefully crafts art from unconventional mediums, aiming to provoke insightful reflections on culture and creativity. Studio S. uniquely integrates a passion for fashion, pop and sports culture into her creations, adding a distinctive touch to her work. The brand's focus on intentional art and the use of concrete as a medium not only aligns with her aesthetic vision but also seeks to engage audiences in meaningful conversations about the intersection of art, culture, and everyday life.

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The Give & Grow

Plush basketball pillow featuring the WNBA logo in two exclusive colorways.

The Give & Grow

The Give and Grow is a women-led community centred around one main purpose: growth. Our vision is to help positively impact the next generation of young girls and women through sport, in-house wellness workshops, and female mentorship. We use the love of basketball and plants as a vessel to encourage personal growth and impact local communities.

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Callia Flowers

Callia Flowers (callia.com) is a proudly female-founded flower company delivering an exceptional floral experience across Canada.  Callia's commitment to quality with fresh, hand-tied, bouquets packed with love in luxury boxes and delivered to your door has won them a loyal following of customers.  Featured on CBC’s Dragons' Den in 2019 and 2021, their five-star experience has expanded into weddings, events and other gifting -- a Canadian success story celebrating tens of thousands of special moments and relationships every year.

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